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The atmosphere inside London’s O2 Arena felt electric long before tipoff. Thousands of fans poured into the venue hours ahead of time, buzzing with the kind of anticipation that only a rare NBA regular-season game on European soil can generate. For many in attendance, this was more than just basketball. It was proof that the global reach of the NBA continues to expand, bringing the sport closer to fans who usually experience it from afar.
The matchup between the Orlando Magic and the Memphis Grizzlies was part of the league’s long-term effort to deepen its presence in Europe. Jerseys from across the league dotted the crowd, accents blended together in concession lines, and the pregame music echoed through the arena with a celebratory tone. It felt less like a neutral-site game and more like a festival built around basketball.
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