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Motherhood also sharpened her perspective on media. Watching children’s content, she noticed patterns she couldn’t unsee: who got to speak, who got to lead, who got to exist as more than decoration. That observation turned into action. In 2004, she founded the Geena Davis Institute on Gender in Media, pushing for measurable change in representation and calling out the industry’s imbalance, including the dominance of men in directing and decision-making roles. She wasn’t arguing that women lacked talent. She was arguing that the system wasn’t built to let that talent run the show.
Today, Davis remains active, continuing to act and take on new projects. The difference is that her power no longer depends solely on being cast. She built influence beyond roles—through advocacy, through institutions, through shifting conversations that Hollywood once avoided. The girl raised to be quiet became a woman who learned to speak, and then used that voice to change the room.